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There are plenty of techniques that brands use to make their products 'pop' off the shelves of supermarkets and other retail stores and this is the art of shelf confidence.
Giving a product the right packaging and indeed product design could be the difference between the item either flying off the shelves (good) or being sold at a reduced price (bad).
This blog will be used to explore these attributes and techniques that either add to or take away from a products shelf confidence.
How do you stand out on the shelf when there are hundreds of other brands selling what is essentially a very similar product to yours?
Preshafood's approach is to keep it simple and I believe that this slim line, sleek packaging will keep consumers heads turning (and spending!)
The juices come packed in 350ml triangular shaped plastic bottle that has an almost medical look to it. Although the packaging is simple, it is by no means a 'no frills' approach. The juices look like a high end product and the labeling advertises the product attributes well. lines such as "100% Australian Fruit" and "Just Picked Taste" surround the triangular bottle making sure it has shelf confidence from any angle.
Not only is the packaging eye catching but the product itself has been developed in a new and exciting way that differentiates it from its competitors.
"Preshafruit® juices are pressurised cold using High Pressure Processing to give a just picked fruit taste, maximum vitamin retention and an extended fridge life"
Preshafruit juices come in a range of flavours such as Granny Smith, Pink Lady, Appe and Lemon and Fuji and they really do taste like you are biting straight into a crisp apple!
On the other hand, Preshafood have developed a fruit coulis that may have taken the medical looking packaging a step too far.
This pouch packaging makes the product look like a hospital IV bag, something which I dont really find appealing when associating with food products! Whilst it is arguable that this product still has shelf confidence, I think its turning heads for all the wrong reasons.
I'll be keeping my eye out for more Preshafood products in my supermarket, and I wouldnt be surprised if the packaging for the fruit coulis changes very soon.
